Trying to Co-Exist with Google

It seems every time I think of an idea, someone has already thought of it. More so, its typically Google. Previously, I mentioned that it would be great to have a highly collaborative environment for coding. Now, they’ve just unveiled Google Wave which is going to be the definitive online collaboration environment. It will redefine communication on the Internet and how you interact with people. No more trying to organize trips, weeding through endless emails, managing workflows. Google has the answer to everything.

Google has quickly become a depot of innovation and an incubator of ideas. The challenge for the rest of us is to be able to co-exist and if possible, even succeed without being destroyed by Google.

Being an entrepreneur is difficult enough without having this looming cloud of Google sitting on top of you. Once you do find your idea and fall in love with it enough to accept that even if Google is doing it already, that you will still ford ahead and do it, then the fun starts. For the most part, the technology part is the easy part, its everything else that’s a pain. Marketing and sales can be tough and shouldn’t be taken for granted. Of course there are some who say that a product markets itself, and that usually just takes patience and hard work.

Check out the video, the intro is a little creepy and cultish, but the demo is pretty neat. You can skip ahead to about 8:02 of the video.